Unlocking Telehealth Potential: Benefits of Targeting Data

Introduction

The telehealth industry has seen a dramatic rise in recent years, driven by advancements in technology and the need for accessible healthcare solutions. The global telehealth market was valued at $83.5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 24% from 2023 to 2030 (Source). As healthcare telehealth expands, the need to onboard more physicians will become critical to meet the increasing demand. Additionally, referrals will become increasingly important to capitalize on the anticipated growth in the sector. Therefore, the use of targeting data becomes increasingly crucial for enhancing services, recruiting the right physicians, and improving patient care.

What is Targeting Data?

Targeting data refers to specific information collected and used to identify and segment individuals or groups for targeted marketing, outreach, or engagement strategies. In the healthcare space, companies such as Alpha Sophia offer databases composed on all this information allowing users to slice and dice to identify the ideal physicians, practices, and organizations for their unique intentions.

How Can Telehealth Providers Take Advantage of Targeting Data?

Through Referrals

One of the significant benefits of targeting data is the ability to generate referrals. By identifying and recruiting highly qualified physicians, telehealth companies can ensure that their services are recommended by trusted healthcare professionals, leading to increased patient trust and engagement.

Finding the Right Physicians to Recruit

Targeting data allows telehealth companies to pinpoint the right physicians to recruit, ensuring they bring on board professionals who are not only qualified but also enthusiastic about telehealth. This targeted recruitment can lead to higher retention rates and more effective telehealth services.

Practical Applications for Targeting Data

Physician Targeting Data

Filter by Telehealth

Telehealth companies can utilize targeting data to filter physicians who are actively billing and performing procedures via telehealth. This allows companies to identify practitioners already familiar with telehealth, ensuring they recruit qualified professionals. Conversely, targeting data also enables companies like Alpha Sophia to identify healthcare professionals who have not yet adopted telehealth technology.

Licensing by State

By filtering targeting data based on state licensing, telehealth companies can strategically expand into specific territories. Locating and getting physicians in certain areas to refer your company can increase your coverage and put yourself in front of a new audience. Likewise, state-specific licensing enables telehealth companies to recruit the right medical professionals in key areas.

Seniority

Younger practitioners might be more open to adopting new technologies, including telehealth. By targeting data that highlights the seniority of physicians, telehealth companies can identify and recruit younger, tech-savvy practitioners who are likely to embrace telehealth practices.

Sole Proprietors

Targeting sole proprietors through data can be beneficial for telehealth companies looking to collaborate with independent physicians. Sole proprietors often have the flexibility to integrate telehealth solutions into their practices more swiftly compared to larger, more bureaucratic organizations.

Sites of Care Targeting Data

Practice Size

Telehealth companies can utilize targeting data to filter by practice size, which shows all practices, the number of physicians, and individual physician information. This data is invaluable for targeting entire practices that might benefit from telehealth solutions, fostering partnerships that can lead to enhanced patient care.

Practice Relationship with Healthcare Organizations

By identifying which practices are part of a larger healthcare organization (HCO), users can assess the overall opportunity size and strategically begin within smaller units before expanding throughout the entire organization. This holistic approach can lead to more cohesive and effective healthcare delivery.

Conclusion

Moving quickly to expand and gain coverage is crucial for telehealth providers. Leveraging targeting data and comprehensive healthcare databases simplifies and streamlines this process for sales and marketing teams, enabling them to recruit the right professionals and establish strategic partnerships that foster growth and innovation.

For those looking to navigate the expansive landscape of telehealth, Alpha Sophia, a premier commercial healthcare intelligence platform, is an invaluable resource. By leveraging Alpha Sophia, telehealth companies can identify and connect with the perfect physicians for referrals and find the right talent to recruit based on specialties, telehealth capabilities, and geographic locations. This comprehensive intelligence helps refine your approach, maximize your influence, and succeed in the competitive healthcare market.