Companies offering Software as a Medical Device (SaMD) face the challenge of identifying HCPs and HCOs that are open to adopting new technologies. These tech-savvy prospects are often difficult to pinpoint due to varying levels of technological adoption across the healthcare sector. Additionally, the challenge includes ensuring that these potential customers understand the value and benefits of integrating software solutions into their practice, which requires targeted and informed outreach efforts.
Alpha Sophia allows SaMD companies to filter HCPs and HCOs based on their use of telehealth, social media presence, and technological adoption. By leveraging these filters, SaMD companies can identify and target those HCPs and HCOs who are most likely to be receptive to new technology solutions. This targeted approach ensures that marketing and sales efforts are focused on the most promising prospects, thereby enhancing the adoption rate of their software solutions.