Episode #22: Bringing Innovations to the Life Sciences Space with Holley Miller of Grey Matter Marketing

The Alpha Sophia Spotlight podcast dives deep into the cutting-edge of MedTech innovations and commercial trends. Join your host, Paul-Lukas Hoffschmidt, founder and CEO of Alpha Sophia, as he explores the fascinating world of MedTech startups and SMBs.

In this episode, we are joined by Holley Miller, President and Founder at Grey Matter Marketing.

Holley Miller doesn’t just help life sciences companies grow—she helps them drive reliable revenue, build market dominance, and increase valuation.

As the founder of Grey Matter Marketing, she has pioneered a proven strategy to transform life sciences companies from competing in crowded markets to creating and owning their category.

With 30 years of experience—including global marketing, product management, and investor relations at industry giants like Allergan and Intuitive Surgical—Holley knows that winning companies don’t just have great products. They change behavior.

Her expertise in category design and brain science gives CEOs a clear roadmap to market leadership—turning differentiation into demand, demand into dominance, and dominance into lasting impact.

She resides in the San Francisco Bay Area but will always call the South home. If you hear her on a podcast, expect bold insights, straight talk, and a few “y’alls” along the way.

This episode is sponsored by Alpha Sophia: Unlock your team’s true potential with our state-of-the-art data platform. Alpha Sophia is the only commercial intelligence platform designed to delight medical device sales teams and create ROI. Check out www.alphasophia.com for more.