How to Avoid Losing Time and Money During Your Medical Device Product Launch: Part One

Too many innovations fail to successfully enter the market.

The first 18 months are critical.

Navigating the path from medical innovation all the way to successful market entry is undoubtedly an arduous journey, and unfortunately, numerous medical device companies, especially startups and smaller enterprises, stumble at this crucial stage. Many face failure, while others lose 1-3 years of hard work and money trying to gain traction in sales.

At Alpha Sophia, we’ve encountered numerous medical device companies facing these stumbling blocks and have designed our tool to address the challenges of this phase. In our experience, establishing strong KOL relationships, strategically identifying early adopters, and seamlessly ramping up sales and marketing efforts are some of the key building blocks of a successful market entry. In this blog series, we draw upon real customer stories to illustrate the challenges inherent in new product launches, providing insights into effective strategies that will save you money, time and effort.

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Click here to read part two of the series